LONDON (IT BOLTWISE) – Black Friday 2025 is just around the corner and once again promises numerous offers and discounts. But caution is advised, because not all discounts keep what they promise. An analysis shows that actual savings are often lower than advertised.
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Black Friday has become one of the most significant shopping events worldwide, originally beginning in the United States on the day after Thanksgiving. In Germany, this trend was introduced by Apple in 2006 and has spread rapidly since then. Today, numerous dealers entice you with seemingly unbeatable offers, which, however, often do not stand up to closer inspection.
Many consumers expect discounts of up to 90 percent, but an analysis by the price comparison portal Idealo shows that the actual savings are only around seven percent on average. This is often because the discounts are calculated based on inflated recommended retail prices, which reduces the savings for customers.
Nevertheless, there are also real bargains that are worth it. Technology products such as televisions and household appliances are particularly popular with consumers. Retailers like Media Markt and Amazon start their promotions before the actual Black Friday in order to arouse customers’ desire to buy. The so-called Black Week offers a variety of offers that last until Cyber Monday.
It is advisable for consumers to prepare well to grab the best deals. Subscribing to newsletters and participating in loyalty programs can help you receive exclusive offers. It also makes sense to compare prices in advance and not be blinded by promises of high discounts.
Black Friday 2025 takes place on November 28th and ends with Cyber Monday on December 1st. During this time, online purchases increase by 64 percent compared to a normal Friday, according to payment provider Klarna. This development shows how important Black Friday has become for retailers, both online and offline.
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