The American multinational has joined the bandwagon and is riding the trend. The pizza chain is offering a large, one-topping pizza for $6.70, it announced on social media, according to Mass Live. The same kind of pizza ordered online on Thursday cost more than $18 without the deal.
“‘Six seeeven!’—it’s a phrase that has captivated kids, perplexed parents, and frustrated teachers across the country. What does it mean? Apparently nothing, but Domino’s is here to change that!” the pizza chain said in a statement to MassLive. “We’re bringing some pizza, levity, and value to the trend that is taking Gen Z and Gen Alpha by storm.”
How can customers avail the “‘Six seeeven!’ offer
Customers are required to order pizza online and use the code “67.” The deal is for carryout orders only. Domino’s said the deal runs until Sunday, Nov. 16.
The ‘six-seven’ trend
According to Dictionary.com, the two-numbers-turned-word started trending in June and since then has increased more than sixfold, and the surge shows no signs of stopping. It was quickly reinforced by viral TikToks featuring basketball players and a boy who will forevermore be known as the “67 Kid.”
What does ’67′ mean?
Despite being a viral trend, the meaning of “67 remains vague. In October 2025, Dictionary.com named “67” (pronounced “six-seven”) its 2025 “Word of the Year” even though the site admitted its team is “still trying to figure out exactly what it means.”
The term can be written as “6 7,” “6-7,” or “six-seven,” but it is never pronounced as “sixty-seven,” the site elaborated. Despite gaining popularity among the masses, Dictionary.com said the meaning of “67″ is considered “complicated.” Different people have different interpretations. For some, it can mean “so-so” or “maybe this, maybe that,” especially when paired with its signature hand gesture, where both palms face up and move alternatively up and down.
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There are also children who are also using it as an opportunity to frustrate older adults as a reply, according to Mass Live. Dictionary.com says the most defining feature of “67″ is that it’s indefinable. “It’s meaningless, ubiquitous, and nonsensical. In other words, it has all the hallmarks of brainrot,” the site said.
“It’s the logical endpoint of being perpetually online, scrolling endlessly, consuming content fed to users by algorithms trained by other algorithms. And what are we left with in the wake of this relentless sensory overload? 67. Still, it remains meaningful to the people who use it because of the connection it fosters.”