MIESBACH / LONDON (IT BOLTWISE) – The traditional Hopf wheat beer brewery in Miesbach will operate under the roof of the Herzoglich Bayerischen Brauhaus Tegernsee from January 2026. This acquisition marks a significant step in the Bavarian brewing landscape as two renowned brands join forces. All jobs will be retained and management will remain in the hands of Tilo Ruttmann.
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The takeover of the Miesbacher Weissbierbrauerei Hopf by the Herzoglich Bayerisches Brauhaus Tegernsee represents a significant step in the Bavarian brewery landscape. This decision, which is scheduled to be implemented in January 2026, brings together two of the most traditional breweries in the region. The Hopf brand, which can look back on over 100 years of history, will be further developed under the Tegernseer umbrella in the future.
The Paulaner Brewery Group, the previous owner of Hopf, has decided to sell the brewery as part of its strategic realignment. Jörg Biebernick, CEO of the Paulaner Brewery Group, emphasizes that the Tegernseer Brauhaus offer was convincing in several respects. One is certain that the Hopf brand has the best long-term development opportunities under the new management.
For the brewery’s employees, the takeover means stability as all jobs will be retained. Tilo Ruttmann, managing director of the Hopf wheat beer brewery, will continue to manage the company. He sees the takeover as an opportunity to deepen the existing partnership with Tegernseer and open new chapters together.
Christian Wagner, Managing Director of the Herzoglich Bayerisches Brauhaus Tegernsee, is looking forward to the upcoming collaboration. Both breweries represent genuine Upper Bavarian beer culture and are deeply rooted in the region. The combination of a traditional brewery in the light beer sector with one in the wheat beer segment promises an exciting future.
The details of the transaction, including the purchase price, remain confidential. However, this strategic decision could have far-reaching effects on the Bavarian beer market as it further strengthens the two brands’ position in the region. The takeover could also be seen as a signal for further consolidation in the industry.
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