NEW YORK / LONDON (IT BOLTWISE) – Philip Morris International has again raised its profit forecast for the current year. The success of smoke-free products, particularly the Zyn brand nicotine pouches, is offsetting the decline in the traditional tobacco business. The company’s shares rose by around three percent in premarket trading, which underlines investors’ confidence in the group’s strategic realignment.
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Philip Morris International, one of the world’s leading tobacco companies, has raised its profit forecast for the current year for the third time in a row. This decision reflects the success of the strategy of transforming from a classic cigarette manufacturer into a provider of modern nicotine products. In particular, strong demand for Zyn brand nicotine pouches has helped offset the decline in the traditional tobacco business.
CEO Jacek Olczak emphasized that the business with smoke-free products is growing significantly faster than the entire industry. This development shows that Philip Morris has a clear competitive advantage with its strategy of encouraging smokers to switch to less harmful alternatives. The company’s shares rose by around three percent in premarket trading, which underlines investors’ confidence in the group’s strategic realignment.
Philip Morris now expects adjusted earnings of between $7.46 and $7.56 per share, down from $7.43 to $7.56 previously. This adjustment of the forecast shows that the company is successfully mastering the challenges in the tobacco market and is establishing itself as a leading provider in the growing market for smokeless nicotine products.
Philip Morris’ strategy to focus on less harmful alternatives is not only a business success, but also an important step towards a more sustainable future. While the traditional tobacco market remains under pressure, the market for smoke-free products offers significant growth opportunities. Philip Morris is well positioned to benefit from this trend and further expand its market leadership.
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