LONDON (IT BOLTWISE) – The European football streaming market is facing a change: from the 2027/2028 season, Paramount+ will take over the rights to the Champions League from DAZN. This change forces football fans to take out multiple subscriptions to watch all matches, significantly increasing costs.
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Paramount+’s acquisition of the Champions League rights from the 2027/2028 season marks a significant change in the European football streaming market. This development is forcing football fans to rethink their subscription strategies as they now have to subscribe to multiple services to watch all Champions League and domestic Bundesliga matches. While Amazon Prime Video and Paramount+ cover the Champions League, Sky and DAZN remain responsible for the Bundesliga.
This fragmentation of the market not only brings new opportunities but also higher costs. Paramount+ currently offers a basic subscription for 5.99 euros per month, while the premium package costs 12.99 euros. It remains to be seen whether the prices will be adjusted as part of the new rights allocation. Amazon Prime Video requires an Amazon Prime membership, which costs 8.99 euros monthly or 89.90 euros annually.
Sky offers access to the Bundesliga for 29.99 euros per month in an annual contract, although the DFB Cup is excluded. An additional sports subscription is required for the DFB Cup, which increases the overall package to 34.99 euros per month. DAZN offers a comprehensive unlimited subscription for 44.99 euros per month, which can be reduced to 34.99 euros with an annual contract. However, the Champions League will no longer be part of the DAZN offering after the rights have been awarded.
Expanding the provider landscape could stimulate competition in the streaming market and possibly lead to innovative offers. Still, the question remains how many subscriptions consumers are willing to pay to see all the content they want. This development could also have an impact on the pricing and offer structure of existing providers.
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