Reggaeton fans in Mexico meet today and tomorrow at the GNP Insurance Stadium from the capital to enjoy one of the most representative festivals of the genre, the “Coca Cola Flow Fest”, whose organizers seek to provide the public with a better experience edition after edition.
This has become the most important urban festival in the worldaccording to executives of the soft drink company that gives its name to the event, since it has the largest audience, in addition to being the largest, which makes it a relevant platform for new talents.
Taking into account the metrics of Ticketmasterthe Flow Fest audience, 14% of its attendees come from outside Mexico; In addition, it is counted attendees from more than 16 countries; while the majority of them are between 18 and 24 years old.
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Additionally, Flow Fest was recognized as the Best Festival of the Year in the Awards bymafor being the largest Spanish-speaking urban gathering that redefines the live experience with large-scale production.
Pablito Wilson, in the company of the Mexican singers Cachirula (@cachirulaaa) & I create (@LOOJANMUSIC), presented his book revealing how reggaeton took him to the depths of the street: “I got into this movement to tell the reality that few want to see”… pic.twitter.com/lssTm2mZz3
— @diario24horas (@diario24horas) November 23, 2025
The female figure is essential
And thanks to the magnitude that this musical event has acquired in Mexico and the world, this Friday the “Flow-Fest conversation as a cultural phenomenon” and the book presentation “Reggaeton: A Latin Revolution”.
At the presentation of the book was its author, Pablito Wilson, Editor in Chief of Billboard Colombia y music journalistwith extensive experience in urban culture and reggaeton, assured that she entered this musical movement “because it talks about the reality of the streets; because this genre is changing the lives of a lot of boys; and because in reggaeton there are a lot of women who are finding their way of expressing themselves.”
But this researcher, who serves as an international spokesperson for the “Coca Cola Flow Fest 2025”said that he puts emphasis on women in this book because he imagines how sad it would be if they did not appear in its pages. Karol G, Anittaamong others, “it would have been a disaster.”
A “Reggaeton: A Latin Revolution”which Billboard Latin America reviews it as one of the 10 most important Latin books of the year 2022.
Wilson says he grew up with a lot of music from Mexico, from the rancheras that played in Colombiabut he is also a big fan of Rococo Pantheonnow listens to a lot of urban music, is very aware of the movement and Mexa reggaeton and published a previous book titled Reggaeton: Entre The General and Despacitowhich came out independently in 2019, shortly before the pandemic.
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“He Mexican reggaetonas they call it here, has a certain brotherhood with the Mexican regional with some artists, who I also think that in a world that becomes increasingly hostile, more conservative, less empathetic, seeing a Mexican scene so united or see at least some of its main exponents so united thanks to the collaborationsit’s wonderful to know that they try to get everyone to kick in the same direction; but at the same time very sensual.
“I even think that in a world that is becoming more and more conservative, in which even fashion is going chromatic, it has a problem and that is that it is becoming monochromatic. For example, I love her RosalíaI think it’s wonderful what’s happening with “Lux” –new album by the Spanish singer–, I understand her personal search, but the problem is when there are certain people who want to make you believe that everything has to be like this and everything has to be well behaved and good lyrics”Pablito concluded.