BRAZIL / LONDON (IT BOLTWISE) – Orange juice prices in Germany have fallen slightly, driven by optimistic earnings forecasts from Brazil. The world’s leading orange juice producer expects a harvest that is almost 28 percent higher than last year. This development brings long-awaited relief for consumers who have been confronted with significant price increases in recent years.
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The latest developments on the orange juice market have caused prices to ease slightly. Brazil, the world’s largest producer and the EU’s main supplier, has published optimistic yield forecasts for the coming harvest season. These forecasts indicate a harvest that could be almost 28 percent higher than last year. This is welcome news after early season was badly affected by drought and heat.
In Germany, one of the main markets for orange juice in Europe, consumers have experienced significant price increases in recent years. According to the Federal Statistical Office, prices for orange juice have risen by up to 79 percent since 2020. This price development has led to a decline in consumption. In 2024, average per capita consumption was only 4.2 liters, compared to 6.8 liters in the previous year.
The decline in orange juice consumption is part of a broader trend that also affects other fruit juices. The per capita consumption of apple juice fell from 12.2 to 5 liters between 2000 and 2024. These changes reflect changing consumption habits, particularly among younger generations who are increasingly less demanding of juices and spritzers.
However, the improved earnings forecasts from Brazil could help to further stabilize prices and possibly stimulate consumption again. Market analysts see the current development as an opportunity for the market to recover and stabilize in the long term. The coming years will show whether consumers react to the price cuts and whether the consumption trend can be reversed.
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