SAN FRANCISCO / LONDON (IT BOLTWISE) – Onton, an innovative San Francisco startup, recently raised $7.5 million in a seed funding round to fundamentally change the way people shop online. Using novel neurosymbolic AI technology, Onton shortens the average shopping process from 79 days to less than a day. The company plans to expand its global presence and further develop its technology to meet the increasing demands for intelligent and trustworthy search solutions.
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Onton, an emerging San Francisco-based startup, has set the ambitious goal of reducing the average shopping process from 79 days to less than a day. With a novel neurosymbolic AI technology that is considered the next generation of search and inspiration engine, Onton already helps over two million monthly users navigate the complexities of online shopping and make informed purchasing decisions.
In a recently completed seed financing round, Onton raised $7.5 million. The round was led by Footwork, with participation from Liquid 2, Parable Ventures and others. These funds will be used to further develop the product, grow the team, and expand the company’s global footprint to meet the increasing demand for trusted and intelligent search solutions.
The challenge of modern e-commerce is managing unstructured data and overcoming outdated search models that often rely on keyword matching and advertising incentives. Onton, on the other hand, combines a new user interface with neurosymbolic AI that learns with every search and significantly increases accuracy. This allows users to go from discovery to decision in minutes.
Onton co-founders Zach Hudson and Alex recognized the need for such a solution from personal experience. Alex spent 30 hours searching for a specific sofa and discovered that many people had similar problems. Zach had already been working on the trustworthiness of online reviews. Together they developed the first versions of Onton, won the Pioneer competition and were accepted into the On Deck Fellowship.
Onton plans to expand its technology beyond home decor to new categories such as apparel and electronics. The company is working to refine its knowledge base and develop a customizable search engine that adapts to users’ individual needs. In the long term, Onton aims to become a global decision-making tool that can be used in any product category and in any country.
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