NEW YORK / LONDON (IT BOLTWISE) – Nissan faces major challenges in the US market. New Nissan America chairman Christian Meunier emphasizes the need for a clear vision and more hybrid models to increase market share. At the same time, electric vehicle maker Lucid is facing declining demand, raising questions about the future of electric mobility.
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Nissan is facing a crucial phase in its corporate history, especially in the American market. Nissan America’s new chairman, Christian Meunier, has stressed the urgent need for clear strategic direction. Since the arrest of former CEO Carlos Ghosn in 2018, the company has struggled to find clear direction. Meunier sees the solution in a greater focus on hybrid models and a clear vision to increase market share in the USA.
The challenges facing Nissan are significant. The market share in the US has fallen in recent years from 8.4% in 2017 to 6.4%. This is partly due to high inventory levels and the need to sell vehicles at discounts. Another problem is the reliance on models that are merely rebadged versions of Mitsubishi vehicles, which further weakens the brand image.
At the same time, electric vehicle manufacturer Lucid is facing falling demand. Despite the launch of new models like the Gravity SUV expected in Europe later this year, Lucid is seeing a slowdown in demand in both the US and Europe. This suggests that enthusiasm for electric vehicles may be waning, which is important for the entire industry.
Another trend that is influencing the automotive industry is the use of artificial intelligence in car sales. Many retailers are investing in AI technologies to optimize the sales process, although the actual benefits of these technologies are still unclear. At the same time, there are legal disputes, as shown by the lawsuit filed by two New York Ford dealers against the automaker for inadequate compensation for replacing EV batteries under warranty.
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