STOCKHOLM / LONDON (IT BOLTWISE) – The Swedish company Lovable plans to launch its own app store that will charge developer fees. These plans came to light through a recently leaked pitch deck that shows the company’s intention to earn a share of developers’ revenue. This could significantly change the dynamics of the app market.
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The Swedish company Lovable, known for its innovative Vibe coding app, is planning to launch its own app store. This should be specifically designed for products that are developed on the Lovable platform. A recently leaked pitch deck suggests that Lovable wants to charge developers a fee, similar to the so-called ‘Apple tax’. This strategy could provide Lovable with a new revenue stream and reduce its dependence on existing app stores.
The decision to open its own app store comes at a time when many developers are looking for alternatives to the dominant platforms. Lovable sees an opportunity here to position itself as an attractive alternative by potentially offering more favorable conditions and closer collaboration with developers. This could be of particular interest to smaller developers, who often suffer from the high fees charged by large app stores.
Technically speaking, Lovable plans to create a robust infrastructure for its app store that ensures both security and scalability. This is crucial to gain developer trust and ensure a smooth user experience. The platform should also be equipped with modern security protocols to ensure the protection of user data.
Market analysts see Lovable’s move as an interesting development that could have a lasting impact on the app market. If Lovable is successful, other companies could follow suit and also open their own app stores. This could lead to market fragmentation, but also to more competition and innovation. Experts are curious to see how Lovable’s strategy will impact the developer landscape and whether it can actually attract a significant number of developers.
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