SEATTLE / LONDON (IT BOLTWISE) – Costco is at the center of a lawsuit denouncing misleading advertising of its Kirkland Signature Tequila products. The lawsuit claims the products are falsely labeled as “100% de Agave” when they actually contain other alcohols. This could have a significant impact on the premium tequila market.
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Costco, the well-known retail giant, is currently facing a lawsuit focused on allegedly misleading labeling of its Kirkland Signature Tequila products. The lawsuit, filed by multiple plaintiffs, claims the products are falsely advertised as “100% de Agave” or “100% Blue Agave” when they actually contain cheaper, non-agave alcohols. These claims could significantly impact consumer trust in the brand.
Labeling tequila as ‘100% de Agave’ is a promise to consumers that the product is made exclusively from Blue Weber Agave, a plant known for its high-quality tequila products. Plaintiffs’ attorneys argue that scientific testing has demonstrated the presence of non-agave-based sugars in Kirkland products. This discovery raises questions about the integrity of product labeling and compliance with consumer protection laws.
The lawsuit further alleges that by mislabeling its tequila products, Costco not only deceived consumers but also distorted the premium tequila market. The plaintiffs accuse the company of benefiting from deception that violates the basic principles of consumer protection law. The allegations also include a violation of the Racketeer Influenced and Corrupt Organizations (RICO) Act, underscoring the seriousness of the allegations.
The products named in the lawsuit include several variants of Kirkland Tequila, including Blanco, Reposado, Añejo, Añejo Cristalino and Extra Añejo. More than ten plaintiffs are seeking damages, and the impact of this lawsuit could be far-reaching, especially if it is successful. Industry experts are closely monitoring the case because it could potentially impact standards for labeling tequila products in the United States.
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