BERLIN / LONDON (IT BOLTWISE) – The ‘tageszeitung’ (taz) has appointed Katrin Gottschalk as editor-in-chief with equal rights. Together with Barbara Junge and Ulrike Winkelmann, she will lead the newspaper into a digital future. This decision comes at a time when the ‘taz’ has stopped its print editions during the week in order to concentrate on digital formats.
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The appointment of Katrin Gottschalk as editor-in-chief of the ‘tageszeitung’ (taz) marks an important step in the strategic realignment of the newspaper. Gottschalk, who previously worked as deputy editor-in-chief and head of digital product development, will now take over the leadership together with Barbara Junge and Ulrike Winkelmann. This decision by the ‘taz’ board underlines the importance of digital transformation in the media industry.
The ‘taz’ recently made a significant change by discontinuing its print editions during the week. Since October 20th, the newspaper has been published exclusively as a digital e-paper edition, while ‘Wochentaz’ continues to be printed. This shift reflects the growing trend of media companies increasingly relying on digital formats to meet readers’ changing consumption habits.
Gottschalk’s expertise in digital product development will be crucial to navigating ‘taz’ in this new era. Her experience and understanding of digital media will help develop innovative strategies that increase both the reach and relevance of the newspaper in the digital space. The challenge is to maintain journalistic quality while making full use of the possibilities of digital technologies.
The media landscape is constantly changing, and ‘taz’ is no exception. The decision to focus more on digital content could also be seen as a response to increasing competition from online media and social networks. These platforms have fundamentally changed the way news is consumed and are forcing traditional media outlets to adapt their business models.
In the future, it will be crucial for the ‘taz’ to further expand its digital presence and develop innovative formats that appeal to readers. Incorporating multimedia content and interactive elements could help reach a younger audience and strengthen reader loyalty. The role of the editor-in-chief will be to lead this transformation and ensure that ‘taz’ remains an important voice in the German media market.
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