PLAUEN / LONDON (IT BOLTWISE) – A promising startup from Plauen, which attracted attention with its innovative LED technology for glowing floors, is about to go out of business. Despite initial enthusiasm and technical sophistication, the company was unable to withstand the financial challenges.
Today’s daily deals at Amazon! ˗ˋˏ$ˎˊ˗
In 2022, two young entrepreneurs in Plauen started an ambitious project that was intended to revolutionize the construction industry. Their vision: to transform boring concrete surfaces into bright works of art. Denis Bronsert, an electronics engineer from Vogtland, developed a special surface that was equipped with LED strips and lights. This technology not only promised aesthetic benefits, but also high durability.
Despite the innovative idea and technical sophistication, the startup was forced to file for bankruptcy after three years. The reasons for failure are varied. On the one hand, the market for such specialized construction products was not yet sufficiently developed, and on the other hand, there was a lack of sufficient financial resources to further scale and market the technology.
Competition in the construction industry is fierce, and many established companies already have similar technologies in their portfolio. This made it difficult for the Plauen startup to assert itself and build a permanent customer base. Added to this were the challenges of the pandemic, which delayed many construction projects and dampened the willingness to invest in new technologies.
Nevertheless, Denis Bronsert’s technology remains an example of the innovative power of small companies. Experts agree that such developments have the potential to transform the construction industry in the long term. The combination of design and functionality could be increasingly used in modern construction projects in the future, provided there are investors willing to invest in further development.
Order an Amazon credit card without an annual fee with a credit limit of 2,000 euros!
Bestseller No. 1 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 2 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 3 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 4 ᵃ⤻ᶻ «KI Gadgets»
Bestseller No. 5 ᵃ⤻ᶻ “KI Gadgets”
Please send any additions and information to the editorial team by email to de-info[at]it-boltwise.de. Since we cannot rule out AI hallucinations, which rarely occur with AI-generated news and content, we ask you to contact us via email and inform us in the event of false statements or misinformation. Please don’t forget to include the article headline in the email: “Innovative LED technology from Plauen fails despite potential”.