LOS ANGELES / LONDON (IT BOLTWISE) – Even after their deaths, famous people like Michael Jackson and Elvis Presley continue to generate significant income. These late stars are making millions through music rights, merchandising and other revenue streams, Forbes’ 2025 rankings show.
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Even after their death, some stars remain extremely financially successful. The Forbes ranking for 2025 shows that deceased celebrities such as Michael Jackson and Elvis Presley continue to earn millions. This revenue comes from various sources such as music rights, merchandising and other licensing deals. Michael Jackson tops the list with an impressive $105 million, which was made primarily by selling part of his music catalog to Sony Music.
Elvis Presley, known as the “King of Rock ‘n’ Roll,” generated $17 million in revenue in 2025. His Graceland estate remains a popular tourist destination, and revenue from merchandising and licensing continues to flow through Elvis Presley Enterprises. This organization is managed by his granddaughter Riley Keough, ensuring her grandfather’s legacy stays alive.
Sports legends like Kobe Bryant and Arnold Palmer are also included in the list. Kobe Bryant’s Nike collection saw sales quadruple, resulting in $10 million in revenue. Arnold Palmer, a golf legend, earned $11 million posthumously, mostly from his iconic drinks brand and revenue from golf clubs that remain in the family.
The legacy of musicians like Prince and John Lennon shows that streaming and licensing rights continue to be lucrative. Prince made $11 million, while John Lennon’s estate made $12 million. These earnings are supported by new documentaries and reissues of their music, which maintain interest in their works.
The list of deceased top earners shows that the legacy of these stars extends far beyond their deaths. Their art and influence remain present in popular culture, and their estates are carefully managed by family members and corporations to ensure their legacy lives on.
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