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- Digital operation is valued at more than 90 million pesos
- 8 million bots powered narrative; 9 million were added later
- Accounts linked to PAN and PRI militants were detected
Juan R. Hernandez
CANTON GROUP
Mexico City.- The investigation of Infodemia and of the MilenIA Data Center and Artificial Intelligence revealed that the call March of Generation Z, was driven by a digital operation valued at more than 90 million pesos, considered the largest since the 2024 presidential election. Of that figure, Salinas Group would have contributed at least 40 million, according to sources in the study presented by President Claudia Sheinbaum.
According to the analysis, 8 million bots promoted the initial narrative on social networks, while 9.5 million real accounts joined later. The label did not emerge from an organic youth mobilization, but from a strategy designed to position itself as a national trend with the appearance of spontaneity.
The coordinator of Infodemia, Miguel Elorza Vázquez explained that the diffusion network operated with clusters from abroad, with coordinated schedules and identical publications. In the messages, accounts linked to PAN and PRI militants were detected, as well as links to Atlas Network, an international organization related to conservative and libertarian movements.
Among the main digital amplifiers are entrepreneurs, communicators and influencers. Ricardo Salinas Pliego stands out, whose media network and social media accounts promoted hashtags such as #MarchaGenZ and #DespiertaMéxico. The campaign included videos with professional aesthetics, messages about “freedom of expression” and the use of the manga’s pirate flag. One Piece as a symbol of youthful rebellion.
Sheinbaum warned that this operation does not correspond to a spontaneous phenomenon, but rather to a digital amplification model that seeks to generate the perception of a massive mobilization. “It is important that citizens know how these campaigns work to evaluate the veracity of the calls,” he said.
Millennium documented more than 17.5 million interactions in the four weeks prior to the event and detected the use of artificial intelligence for content generation. The federal government described the case as a warning about digital manipulation and the risk of automated structures influencing democratic debate.
