France announced this Wednesday the activation of a procedure to “suspend” in its territory the electronic commerce platform Shein until it complies with the legislation, after a series of controversies.
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“The government begins the procedure to suspend Sheinthe time necessary for the platform to demonstrate to public authorities that all its content finally complies with our laws and regulations,” he announced in a statement.
“Ministers will carry out a first evaluation in the next 48 hours,” the government note added, without giving further details.
The official announcement coincides with the opening in Paris of the first permanent store of the Asian giant in the world, in the midst of controversy over the online sale of sex dolls with childlike appearance that the French justice system is investigating.
Sheinwhich was founded in China in 2012 but now it is based in Singaporehas already committed to “cooperate fully” with the French judicial authorities and has announced that it is imposing a ban on all sex dolls
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The company also faces criticism over working conditions in its factories and the environmental impact of its ultra-fast fashion business model. Politicians, unions and big brands rejected the opening of its physical store in France.