LONDON (IT BOLTWISE) – The Epic Games Store has finally launched a feature that allows users to send games as gifts. This innovation comes seven years after the platform’s launch and represents a significant step towards catching up with competitor Steam.
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The Epic Games Store recently introduced a long-awaited feature that allows users to send games as gifts to other users. This innovation comes almost seven years after the platform’s launch in December 2018. While the Epic Games Store made a name for itself through better compensation for developers and regular free game promotions, it lagged behind market leader Steam when it came to certain features.
The new gift feature allows users to send games to friends directly or at a later date. If the recipient already owns the game, the gift may be declined and the purchase price will be refunded. This flexibility and the ability to choose a delivery time offers users a personalized experience that was previously only available on Steam.
Interestingly, not all Epic Games Store content can be given away. While paid games and add-ons can be given away, free games, pre-orders and subscriptions are excluded from this feature. This could suggest that Epic Games is initially limiting the gifting feature to the more profitable parts of its offering to monitor the impact on sales.
The introduction of this feature could be a strategic move to increase user loyalty and intensify competition with Steam. Experts see this as an attempt to make the platform more attractive and expand the user base. In the gaming industry, it is crucial to provide users with innovative and useful features in order to survive in the highly competitive market.
In the future, the Epic Games Store’s gifting feature could be further expanded to provide even more flexibility and options for users. This could also be a response to the ever-changing needs of the gaming community, which is looking for new ways to share and personalize their gaming experiences.
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