More than 30 exhibitors from Hidalgoamong consolidated companies, collective ventures and social economy projects, actively participated in the pavilion “Made in Mexico” during the seventh edition of the National Fair of Magical Towns 2025celebrated from November 13 to 16 in Pachuca de Soto.
The incorporation of the “Mexico Plan“to the flea market was promoted by the governor Julio Menchaca Salazar with the purpose of strengthening sustainable, inclusive and competitive economic growth, in accordance with the development policies promoted by the president Claudia Sheinbaum.
The approach aims to raise social well-being and expand opportunities for small and medium-sized companies seeking to position themselves in new markets.
You may also be interested in: Governors of Morena reject violence in demonstration in CDMX
Distinctive Made in Mexico
Among the participants, Casa Coyotesof Zempoalapresented his Sal de Chinicuil under the distinctive “Made in Mexico”. Its founder, Jesus Avileshighlighted that institutional support has been key to professionalizing processes and strengthening marketing. “If an SME achieves legal sales and responsible exploitation, it benefits all the people of Hidalgo. My dream is that this drink and this salt will be economic drivers of my municipality,” he stated.
Another example of the impact of the badge is Spicy Delibrand originating from Omitlán de Juárez. Your representative, Alejo Navarretehighlighted that the support of the secretariats of Turismo y Economy It has allowed us to improve production processes and open spaces with greater commercial scope in order to position regional flavors, such as xoconostle and local chilies.
“It has opened several doors for us; now we want to grow, export and have our products recognized internationally,” he said.
You may also be interested in: Hidalgo hands over the baton to Tamaulipas for the Tianguis de Pueblos Mágicos 2026
The “Made in Mexico” pavilion brought together more than 100 exhibitors from all over the country, including Hidalgo producers certified with this distinction, which recognizes quality standards and guarantees that national items “are well made.”
In addition, indigenous artisans from Hidalgo They participated through the State Commission for the Development of Indigenous Peoples (CEDSPI), showing textiles, foods, pieces of natural fibers and traditional crafts that reflect the economic and cultural potential of the sector.
‘It opens many doors for you’
For producers like Claen Gonzalezbread maker Atotonilco the Greatcertification has made a difference in your business growth. “It opens many doors for you. It’s a plus because it demonstrates quality. You really sell much more. I would invite other companies that are starting to get excited,” he said.
You may also be interested in: The US withdraws the visa from the mayor of San Luis Río Colorado, Sonora
According to the Federal Ministry of Economyuntil May 2025a total of 623 companies were certified with the badge, while more than 2 thousand businesses They have joined the national campaign to promote domestic consumption.
In Hidalgo, the number of entrepreneurs seeking to obtain certification continues to increase, supported by a government that is committed to productive sovereignty and the integration of more local businesses into global value chains.
With this participation, Hidalgo consolidates an economic policy that recognizes local talent, promotes competitiveness and positions the state on the national stage.