From November 13 to 17, El Buen Fin 2025 will take place, the national program that encourages consumption through discounts, sales and promotions. For companies, this season represents an opportunity to boost sales, free up inventory and strengthen their relationship with customers, as long as it is done with a planned and financially sustainable strategy.
According to María Dolores Luquín García, research professor at the Faculty of Economics and Business Sciences of the Universidad Panamericana, Guadalajara campus, companies should avoid improvised or generalized discounts that affect profitability.
It is important to take care of the patient, the patient will be followed by the patient, but it will happen at such a time that there is a lot of work and pain. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it. Do not be angry with the pain in the reprimand in the pleasure he wants to be a hair from the pain in the hope that there is no breeding. Unless they are blinded by lust, they do not come out; they are in fault who abandon their duties and soften their hearts, that is toil.
This analysis, he noted, allows us to determine how many additional sales are needed to compensate for the reduction in profits and avoid overall losses during the campaign.
Among the recommended strategies to participate in El Buen Fin, Luquín García proposed combining products with different profitability margins, creating packages or cross promotions. This technique, he said, allows offering a highly demanded item along with another with a higher margin, which balances the benefit for the company without affecting the customer’s perception of value.
Logistics planning is also essential. Before the start of the event, companies should review their inventory, ensure availability, update prices and prepare staff to meet increased demand.
In the case of e-commerce, it is recommended to optimize site navigation, payment methods and communication on social networks, with clear and transparent messages.
For its part, Profeco has recalled that promotions must be truthful, include prices before and after the discount and respect return and warranty policies.
Complying with these provisions protects both consumers and businesses, and reinforces trust during the trading day.
Finally, the specialist emphasized that El Buen Fin should not only be seen as a period to sell more, but to consolidate a long-term relationship with customers.