A little girl puts on a cosmetic mask on an isolated red background. by Юрий Дровнин ادوبي ستوك


Dermatologists have criticized a new children’s skin care brand launched by a famous actress, calling it “dark” for creating face masks for four-year-olds, warning that the beauty industry is now expanding from teenagers to young children.

This comes at a time when an increasing number of brands are turning to the skin care market for children, teenagers and young adults, as it launched the first skin care brand designed for children under the age of 14 in the United States last October, according to the British newspaper The Guardian.

A number of brands have increased in popularity among very young social media users, giving rise to a phenomenon known as “Sephora Kids,” in which children share videos featuring beauty products from different brands.

An actress with a following of 35.2 million people on social media launched a hydrogel skin care mask for children, saying it was “inspired” by her daughters. She added that she wanted to create something “fun, cute and safe.”

Children’s skin care should include cleaning the skin, moisturizing it, and protecting it from the sun (Adobe Stock)

Unnecessary risks

This trend was met with a violent reaction from dermatologists, as Dr. Emma Wedgworth, a consultant dermatologist in the United Kingdom, described it as “ridiculous,” according to the newspaper.

She said: “I think these products are completely unnecessary. When we look at what we put on children’s skin, we must balance the benefits and risks, and in this case there are no real benefits, we expose the children to unnecessary risks. It is important that we set a good example on how to maintain healthy skin, without being overly concerned with appearance or scrutinizing the appearance of their skin. At this age, skin care should be purely practical: gentle cleansing, moisturizing if the skin is dry, and protection from the sun. Quick-dissolving cleansers or products Fragrances do not support the skin barrier in any way.”

She added that very young children are not naturally ashamed of themselves, and we do not want to encourage them to focus on appearance or make them worry about the appearance of their skin.

She explained that children’s skin is sensitive, and their exposure to many unnecessary chemicals increases the risk of irritation and allergies later on.

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