MUNICH / FRANKFURT / LONDON (IT BOLTWISE) – The Banijay Group has acquired the German sports betting provider Tipico and plans to merge it with Betclic. This strategic acquisition aims to strengthen Banijay Group’s position in the European sports betting and online casino market. The acquisition is expected to have a significant impact on the competitive landscape and open up new growth opportunities.
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Banijay Group, a French company best known for its television production activities, recently acquired German sports betting operator Tipico. This acquisition marks a significant step in the expansion of the business scope of the Banijay Group, which already owns the French online gambling company Betclic. With the acquisition of Tipico, Banijay plans to significantly strengthen its position in the European sports betting and online casino market.
Tipico, which was previously owned by the financial investor CVC, will now be integrated into the Banijay Group with a valuation of 4.6 billion euros. This merger with Betclic is expected to make the combined company number four in the European market. Banijay plans to initially hold 65 percent of the shares in the new company and later increase this stake to 72 percent. The founders of Tipico and the investor CVC remain involved as minority shareholders.
Banijay Group’s acquisition of Tipico is not only a financial coup, but also a strategic move to increase market share in the highly competitive European gaming sector. The Banijay Group, which also owns the Dutch production company Endemol Shine, sees a promising synergy in the combination of sports betting and media production. This could lead to a doubling of sales and operating profits in the betting and gaming division.
With combined sales of three billion euros and adjusted earnings before interest, taxes, depreciation and amortization (Ebitda) of 854 million euros in 2024, the new company is positioning itself as a strong player in the market. The acquisition of Tipico follows the recent acquisition of competitor Admiral in Austria, further underlining Banijay Group’s expansion strategy. These developments could increase pressure on other market participants and lead to further consolidation in the industry.
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