LONDON (IT BOLTWISE) – The major online retailers Amazon, OTTO and MediaMarkt have already launched their Black Friday offers early and are offering significant discounts on a variety of products. From premium robot vacuums to TVs and tablets, prices are down by up to 60%. The bargain hunt begins before the official Black Friday on November 28th.
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Black Friday, traditionally a highlight in the bargain hunters’ calendar, got off to an early start this year. Large online retailers such as Amazon, OTTO and MediaMarkt have already started their discount offensive before the official date. This development shows how competition in online retail has intensified as companies seek to capture consumers’ attention early and maximize their sales.
Amazon opened its Black Friday week on November 20th, four days before the actual Black Week. The online giant is relying on drastic price reductions for its own devices such as Fire tablets, Kindle readers and Echo devices. This strategy could be seen as an attempt to increase customer loyalty by selling Amazon-owned products, which often serve as an entry point into the Amazon ecosystem.
OTTO and MediaMarkt also launched their offers early. OTTO is offering discounts on televisions and fully automatic coffee machines, while MediaMarkt and Saturn are promising an “exciting Black Week full of action”. These early deals could be aimed at capitalizing on consumers’ purchasing power before they are overwhelmed by the multitude of deals on Black Friday proper.
The trend towards bringing Black Friday deals forward could have long-term effects on shopping behavior. Consumers may get used to doing their holiday shopping earlier, giving retailers more flexibility in inventory and logistics. At the same time, retailers must ensure that the discounts do not put too much of a strain on their profit margins. The coming years will show whether this trend will continue to strengthen and how competition in online retail will develop.
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