For decades, we have looked at beauty pageants as showcases of the ideal: high heels, marked waist, perfect smile. But something profound is changing. Today, beauty begins to be redefined from the inside out, from authenticity rather than from the outfit and accessories. In this transformative scenario, elite pageants like Miss Universe show a cultural evolution that deserves to be celebrated.
In fact, in recent years this organization has eliminated age limits, opening participation to married women, mothers and transgender women.
It is a clear sign that traditional standards—height, height, single without children—are no longer the only evaluation filter. What matters now is the story, the purpose, the genuine presence. Thus, beauty becomes an act of courage: raising your voice, sharing vulnerability, embracing change.
Erroneously, many still believe that beauty is synonymous with perfection. But perfection is a huge trap, because it leaves us trapped in a version that can never be sustained. Instead, real beauty blossoms when we embrace our scars, celebrate our identity, and use our story as a platform for impact. In a world that demands filters, I propose that we rescue clarity. In a world that sells ideality, I claim authenticity.
Traveling, getting to know cultures where beauty is seen in rough hands, in a tired look, in a humble gesture, has taught me that the true revolution does not occur on catwalks, but in conscious lives. And that’s why it’s so significant that global contests are breaking their old rules. Because when we say “you can: mother, leader, transgender, mature,” we also tear down the wall that screamed “you don’t fit in.”
It is a very special honor to share that I have been invited as a jury this year in the Miss Universe edition to be held in Thailand. It will not be a parade of appearances but a space of testimonies, of value, of legacy.
Because in that scenario I want to reward not just a face or a height, but a story that inspires. I want to applaud the woman who walks consciously, who knows that her heels can be exchanged for boots to travel the world, and who recognizes that beauty is not used—it is lived.
Today, the invitation is clear: resignify your beauty. Free yourself from molds, assume your truth, tell your story. Because when you do, you stop being an object and become a door. And from that door, others can enter and see that beauty is not a crown, but a feat of courage.
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