Every December, Pinterest publishes a report that has become a key piece for anticipating consumer, aesthetic and well-being behaviors. Pinterest Predicts 2026 gathers billions of global searches and visual patterns to identify cultural movements that typically consolidate over the following year.
Beyond creative intuitions or loose observations, it is a predictive model that has proven its effectiveness. Depending on the platform, 88% of the trends identified in the last six years ended up showing sustained growth in search, saved and purchases within the app itself.
A data ecosystem that allows us to anticipate behaviors
Pinterest continuously processes behavioral signals generated by more than 480 million monthly active users. Its infrastructure is not limited to text. The platform tracks chromatic styles, volumes, visual compositions and typologies of objects that appear on pins and boards.
During the presentation webinar, Sydney Stanbackglobal director of trends and insights, explained that this ability is central to understanding why their predictions maintain a high level of accuracy:
“We analyze billions of searches and the visual content that people save. This allows us to see not only what they say, but what they are attracted to in colors, styles and aesthetics. The model combines machine learning with human observation to identify emerging patterns with real potential for growth”.
The report also verifies the viability of each trend through a system of “stickiness signals,” which measures whether interest is sustained throughout the entire funnel: search, save, and action.
Why this report matters in 2026
The document presents a decisive context: acceleration of the trend cyclewhich today grows 4.4 times faster than seven years ago. Speed produces saturation and fatigue. Faced with this environment, people seek guidance and aesthetic refuges that allow them to organize their emotional life and their daily identity.
The study detects three major forces that guide current behavior: the need to emotional well-being as a regulatory mechanism, the intention of heal identity instead of imitating it, and a type of immediate optimism which works as a relief from the difficulty of long-term projections.
Stanback summed it up this way during the webinar: “People are stopping chasing trends to protect their energy. They prefer those that align with their real life and who they aspire to be in the short term”.
The trends organized by Pinterest for 2026
The report identifies 21 global trends. They do not appear as rigid categories, but as expressions of cultural needs that are repeated in different generations.
1. Emotional well-being and belonging: the tactile, the known and the ritual
Pinterest sees a consistent increase in searches associated with soft textures, basic ingredients and analog activities. Nostalgia serves a stabilizing function; The report speaks of an evolution towards “reclaiming,” a way of fusing past and present to confront future uncertainty.
The main trends in this axis include:
- Gummymoda / Gimme Gummy: elastic, gelatinous and sensory objects and cosmetics, with notable growth in terms such as jelly blush (+130%) y gelatinous candy aesthetic (+100%).
- Retroniñez / Throwback Kid: classic toys, vintage children’s clothing, woven rugs and objects that recover emotional references from previous decades.
- Pen Pals / Pen Pals: an uptick in decorated envelopes, stationery and handwritten letters; searches like cute stamps they grow more than 105%.
- Cabbage Revolution / Cabbage Crush: contemporary reinterpretations of an everyday ingredient that appears in traditional soups, noodles, tacos and global preparations.
These trends are supported by a common pattern: the search for sensory experiences that convey calm and familiarityamplified by generations dealing with digital overload.
2. Healing identity: aesthetic editing as an everyday practice
The report documents a key shift: people choose items that reinforce their identity, with intention and cultural mix. This is expressed in fashion, interiors and accessories.
Representative examples:
- Estilo Afrobohemio / Afrohemian decor: integration of Nigerian textiles, Ethiopian wall art and natural fibers; +220% growth in searches related to African boho rooms.
- A glamorati: reinterpretation of 80s luxury with structured shoulders, high collars and gold accessories; Searches for “80s luxury” increase +225%.
- Pure poetry / Poetcore: literary aesthetic that brings together vintage blazers, capes, turtlenecks and writing tools as an identifying gesture.
- Gold Brooch / Brooched: return of inherited pins and brooches as centerpieces on men’s outfits; brooch for men’s suit grows +90%.
- Perfect Lace / Laced Up: lace applied to clothing, nails, scarves and accessories, with a growth of +215% in lace nails.
- Aroma sobre aroma / Scent stacking: personalized fragrance combinations with marked expansion in niche perfume collections (+500%).
This set shows how identity is articulated from inherited objects, global crafts and aesthetic decisions that provide personal continuity.
3. Immediate optimism: visual micro-escapes and intense experiences
When long-term planning becomes difficult, people look for efficient mood-altering stimuli. Pinterest identifies several trends operating in this register:
- Subzero Blue / Cool Blue: icy aesthetics in fashion, cocktails and beauty; frozen makeup rises +150% in searches.
- Extra celestial / Extracelestial: holographic elements, opalescent glitter and space-inspired makeup.
- Destino adrenalina / Adrenaline destination: trips focused on sports, descents, rafting and controlled intensity experiences.
- Party at the opera, mystical destiny, Wild delicacyamong others, complete a map where imagination becomes a tool for emotional regulation.
Stanback explained it as a collective mechanism:
“Escapism becomes an immediate source of joy. Many people feel that creativity and self-expression help organize the present when the future seems short”.
What Pinterest Predicts represents in the cultural landscape
The report works as a barometer of the global emotional state. Its relevance does not depend only on the volume of data, but on the platform’s ability to interpret behaviors that cross well-being, consumption, aesthetics, leisure and personal ties.
The 21 trends do not operate as prescriptions, but as signals of how people adjust their daily lives in the face of information saturation, emotional exhaustion and uncertain expectations. They are period readings built from a language that combines searches, images and planning habits.
In 2026, the usefulness of the report lies in that dimension: it describes a world in which people turn to objects, aesthetics and rituals that help sustain themselvesand it does so with enough evidence to influence creative, editorial and commercial decisions on a global scale.
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