A study led by George Institute for the Global Health identified a strategy concrete for reduce alcohol consumption: inform about the link between drinking and cancerand ask people to bring a active count of each drink. The researchers observed that these two actions combined produce a measurable effect in those seeking to moderate their intake.
According to the media NDTVthis approach not only highlights the alcohol-related harmincluding related cancers, heart diseases, cognitive impairment y risk of premature deathbut also offers a simple way for consumers to control their own habits.
Study linked cancer warnings and drink counts
According to the George Institutethe research was led by Professor Simone Pettigrewwho explained that an important part of the problem is that many people they don’t know that he alcohol is classified as carcinogen. For her, informing about this risk is only the first step: the key is to accompany the warning with a clear action that allows reducing damage.
The project was developed through three consecutive surveys: The first brought together 7,995 participants, the second, three weeks later, was answered by 4,588 people and the third, applied three weeks later, was completed by 2,687 adults.
According to NDTV, those who received the message about cancer risk together with the instruction to count each drink, they reported a tangible reduction in the amount of alcohol consumed.
According to ScienceAlertthis combination it worked better than others traditional messagesas it allowed participants to identify how much they were actually drinking and adjust their behavior more consciously.
Pettigrew points out that campaigns need specific, actionable messages
According to NDTVthe teacher Pettigrew warned that the harmful alcohol consumption remains a relevant problem today, associated with injuries, chronic diseases y cancers linked to drinking, even among people who do not consider themselves heavy consumers. Therefore, he argues that campaigns should focus on messages that really generate change and not just general warnings.
He also highlighted that there are limited resources to promote harm reduction strategiesso it’s crucial to identify what type of information resonates most with your audience. In that sense, the study showed that joining a health warning With a concrete step, such as keeping a record, it works as a direct impetus to modify behavior.
According to The George Institutethe proposal could be easily implemented in community campaigns, warning labels o educational programssince it does not require technological tools or complex interventions.
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