A Apple ends 2025 surpassing Samsung in the cell phone market for the first time in 14 yearsthanks to a 10% increase in iPhone sales compared to the previous year, according to published forecasts.
A market study of Counterpoint Research published this Thursday and cited by CNBC indicates that Apple should end the year with a share of 19.4% not global market smartphoneswhile the Samsung should be left behindcom 18,7%.
Specifically, the North American giant is expected to sell approximately 243 million iPhones worldwide this yearinformou a Counterpoint Research.
By regions, sales of the new iPhone 17 e do iPhone Air in the United States, in the first four weeks after launch, they were 12% higher than the iPhone 16 series, excluding the iPhone 16e.
In China, sales of the iPhone 17 series during the same period were 18% higher than that of its predecessor, said the same source.
Samsung, in turn, can face challenges in the entry and mid-range segments of the smartphone market from Chinese manufacturerswhich could hinder the South Korean giant’s ability to regain leadership, adds Counterpoint.