They are already doing rituals with incense and mezcal to invoke lost tourists
Bahía de las Vibras.– Given the alarming drop in tourism and the fact that no one wants to pay twenty thousand pesos to sleep in a cabin without air conditioning, the hoteliers of Tulum announced a new survival strategy: offering free hosting to anyone who uploads a story on Instagram labeling the place.
“We give them free accommodation and we leave the avocado toast at what it should have always cost.”declared the spokesperson for the Caribbean Desperate Hotels Association, while aligning his financial chakras.
🌊🌴 TULUM, FORMERLY A COVED TOURIST DESTINATION IN THE MEXICAN CARIBBEAN, IS IN DECLINE: 💸 empty hotels, restaurants without customers and deserted beaches. The main cause is abuse, excessive charges and extortion by some residents, taxi drivers, restaurateurs and… pic.twitter.com/OIVos0bwaw
— Azteca (@MORRIS80766176) October 9, 2025
According to the statement, it will be enough for the visitor to upload a story of at least 10 seconds with the hashtag #TulumTeExtraña (or some spiritual equivalent) to receive free accommodation at one of the participating hotels, as long as you do not ask for a receipt or ask about the smell of incense.
In Tulum the waiters will no longer give you faces
Those tourists who, in addition to the storytag the municipality and add a mystical emoji —preferably 🌞 or 🧘— you will receive a credential with which you can buy a lemonade for $49 pesos, and not the $500 that it was selling for until a few weeks ago.
Me in Tulum, screaming at the sky, because they sold me a bottle of water for 300 pesos pic.twitter.com/OZoYLVqS6Y
— Caribbean Nomad (@NomadaDelCaribe) October 10, 2025
“We want the world to see that Tulum is still a mystical, natural and just a little expensive destination“, explained a “bellhop” who last year gave at least 57 national families a hard time.
The municipal government also announced that it will soon launch the second phase of the program, called “Eat a ceviche and get a free massage,” in hopes of regaining some of the glory lost when taxis began attacking tourists and sargassum was declared a permanent resident.
I see how Tulum, a tourist destination created without urban planning, without thinking about the locals and aspiring to the gentrification of (mainly) foreigners, is in one of its lowest occupancy moments in 10 years and its real estate bubble is already bursting. pic.twitter.com/UGOOg4hXhK
— Ángel Plascencia (@Angel_pc) October 5, 2025
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