According to them, “because it was a free market.”
Puerto con Cacao.- Profeco closed a restaurant in Tulum that sold guacamole at $280 pesos and tacos at $400 pesos, and well, it was time for someone to put an end to the debauchery known as the “free market.”
The closure took place after the Federal Consumer Prosecutor’s Office carried out an operation to detect abuses in the prices of food, drinks and holistic massages with cocoa, resulting in the suspension of four hotels for applying excessive rates for their services.
This occurs precisely when the tourist destination has been reporting a notable decrease in tourist arrivals for months, caused precisely by the excessive cost of food and services, which has them on the verge of becoming Tampico Madero.
🚨 Tulum :
Because the crisis is already over, the Morenoist municipal president of Tulum, Diego Castañón, launches the “free access to the beaches” initiative.
👏🏻
You can go to Tulum at no cost, but you cannot bring umbrellas, chairs, drinks or food.
🤣
TOP 10 belly roars.… pic.twitter.com/DfCtXgSboN— Because it is a trend in Mexico (@XQestendenciaMX) October 10, 2025
Tulum are already feeling the rigor of the law
During the verification by the federal agency, inspectors found excessive charges in these places, including a case where they sold portions of three tacos for 400 pesos and three quesadillas (the chilangos would like us to clarify that “with cheese”) for 290 pesos.
The establishments wanted to apply the abusive mantra, alluding to the “free market”, an excuse that should never be used again in any tourist place… not even in corner stores.
#PressRelease
Profeco reports the results of the verification operation in Tulum, where excessive prices were detected in hotels and tourist services, as well as significant differences between establishments in the center and Parque Jaguar.Stamps of… pic.twitter.com/dxovg5WWK9
— Profeco (@Profeco) November 21, 2025
The agency reported that, in addition to suspending (and fining) these “guacamole libertarians,” seals were placed on them for violations of the Federal Consumer Protection Law. And now, let them also review the fees to enter the bathroom.