SHENZHEN / LONDON (IT BOLTWISE) – Xiangzhou, known for its rich rice cultivation culture, will showcase its latest developments in rice cultivation at the 2025 Guangxi Brand Fair. With a new brand logo and advertising slogan, the region underlines its importance in China’s modern agriculture.
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In southern China’s Guangxi region, known for its fertile soils and rich water sources, Xiangzhou has established itself as a center for high-quality rice cultivation. At the recent Guangxi Brand Fair 2025 in Shenzhen, the region showcased its latest agricultural achievements. The event, held at Haojixing International Agricultural Products Logistics Park, provided a platform for the launch of the new brand logo and advertising slogan for Xiangzhou rice.
The Xiangzhou region, often referred to as ‘China’s Spring Capital’, benefits from over 300 different springs and selenium-rich soil that provides ideal conditions for rice cultivation. These natural advantages, combined with a millennia-old cultivation culture, make Xiangzhou rice a prime example of the symbiosis of tradition and modern agriculture. Historical records, such as the Song Dynasty text Yu Di Ji Sheng, praise Xiangzhou rice as the best in southern China.
With the modernization of agriculture, Xiangzhou has established a system based on uniform varieties and standards. This includes high-quality rice varieties such as Sixiang No. 1 and Guangliangxiang No. 2, which not only ensure food security but also enable standardization of the production chain from cultivation to sale. Xiangzhou fragrant rice and other varieties were included in the national list of famous, special, high-quality and new agricultural products.
The rice industry in Xiangzhou has not only contributed to the region’s economic stability, but also inspired new cultural activities such as ‘micro-holiday in the rice field’ and ‘harvest festival’. These initiatives revitalize agricultural culture and promote ecological protection and industrial modernization. Xiangzhou pursues a path of deep integration of distinctive agriculture and cultural heritage to promote the modern vitality of traditional Chinese agriculture worldwide.
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