LONDON (IT BOLTWISE) – Black Friday made a splash again this year by turning the sales charts on their head. Surprisingly, it is not the expected technology gadgets that dominate the list of bestsellers, but rather everyday products such as power strips and control software.
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Black Friday, traditionally a day for bargain hunting, has developed in recent years into a multi-day event that extends far beyond the actual Friday. This year the promotion spanned twelve days, including Black Friday Week and Cyber Monday. This extended duration has allowed consumers to purchase a variety of products that are not necessarily the focus of tech enthusiasts.
A look at the sales charts shows that it is not the latest gadgets that dominate the list, but rather practical everyday items. At the top is the Brennenstuhl Eco-Line power strip with surge protection, which is characterized by an attractive price-performance ratio. This development shows that consumers are increasingly relying on useful and functional products that make their everyday lives easier.
The rise of the WISO tax software to second place is also interesting. This software, designed for the 2025 tax year, offers users an efficient way to optimize their tax returns. The success of this software highlights the trend towards digitization and automation of everyday tasks, which has been further reinforced by the pandemic.
Technology products like the Amazon Echo Dot, which has often been one of the bestsellers in the past, are lower in the sales charts this year. This could indicate that the smart speaker market is saturated or that consumers are shifting their priorities toward more useful investments. The Pattex assembly adhesive, which even ranks ahead of the Echo Dot, is another example of this trend.
This year’s Black Friday sales illustrate that consumers are increasingly placing value on practicality and functionality. This shift in consumer habits could have long-term implications for retail, particularly the way products are marketed and sold. While technology gadgets continue to play an important role, the market for everyday products is also growing rapidly.
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