SEOUL / LONDON (IT BOLTWISE) – Samsung plans to keep prices stable for the upcoming Galaxy S26 series, despite challenges in the smartphone industry. Instead of focusing on extremely thin designs, the company wants to keep costs in check for consumers. This strategy could help Samsung compete with Apple and other major manufacturers.
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In the highly competitive smartphone industry, Samsung is known for its innovative strength and design aesthetics. But instead of focusing on reducing device strength, as has been the case in previous years, Samsung appears to be taking a different path for 2026. According to reports, the focus is now on keeping the prices of the Galaxy S26 series stable. This decision could prove to be strategically smart as it offers consumers financial stability while keeping up with the prices of competitors, particularly Apple.
The decision to keep prices stable could be due to market conditions and competitive pressure. Apple recently maintained iPhone 17 pricing despite significant technical improvements. Samsung seems to want to follow this example to secure its market position. The basic version of the Galaxy S26 should therefore be priced at $799, which corresponds to the price of the previous model.
Interestingly, Samsung originally planned to equip the Galaxy S26 with a thickness of just 6.9 mm and a significantly larger battery capacity of 4,900 mAh. However, these ambitious plans have been scaled back and the battery capacity is now said to be 4,300 mAh. This adjustment could indicate that Samsung is reevaluating the balance between design and functionality.
The decision to reduce battery size could also be related to the technological challenges associated with implementing new battery technologies such as silicon-carbon technology. This technology could theoretically enable higher energy density, but is not yet widely used. Therefore, Samsung may have decided to rely on proven technologies to keep production costs within limits.
Overall, everything suggests that Samsung is pursuing a strategy for 2026 that focuses on price stability and functionality rather than radical design changes. This approach could prove beneficial to remaining competitive in an increasingly price-sensitive market. However, the final decisions and specifications will only be revealed in the coming months as the official announcement of the Galaxy S26 gets closer.
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