LONDON (IT BOLTWISE) – Rivian, known for its electric vehicles, has announced a new, more affordable version of its e-bike. The TM-B model will be available for $3,500 and is aimed at a wider audience. Despite the cost reduction, the bike retains many of the innovative features that set Rivian apart.
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Rivian, known for its innovative electric vehicles, recently announced a new version of its e-bike that aims to be more affordable to a wider audience. The new model, launched under the name TM-B, is priced at $3,500, a significant reduction from the previously announced TM-B Performance model, which costs $4,500.
While the Performance model is equipped with high-quality components and higher performance, the TM-B aims to bring the platform’s eye-catching design to a larger audience. Despite the price cut, the TM-B retains many of the signature features that set Rivian apart, including the innovative drive-by-wire system that eliminates the need for a physical connection between pedals and bike.
The TM-B has a reduced support of 5x compared to the Performance model’s 10x, which is believed to mean a halving of performance. It is equipped with a smaller battery and uses a simpler spring shock instead of the lighter air shock. Some of the premium styling options have also been left out to reduce costs.
The launch of the TM-B is a strategic move by Rivian to enter the competitive e-bike market, which is dominated by a variety of suppliers. However, industry experts are skeptical whether the $3,500 price tag is enough to appeal to a broad range of buyers, as the US market for e-bikes in this price range is not yet established.
The announcement of the new model came at an unusual time, raising speculation about Rivian’s strategic intentions. Normally positive news is released at the beginning of the week, but the announcement late Friday afternoon suggests that Rivian may not have wanted to draw full attention to the news.
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