SAN FRANCISCO / LONDON (IT BOLTWISE) – Black Friday broke records again, with online sales reaching $11.8 billion. This impressive number highlights the ongoing trend towards online shopping as more and more consumers take advantage of e-commerce offerings. Experts predict that the coming Cyber Monday could even exceed these numbers.
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Black Friday set new standards this year by reaching $11.8 billion in online sales. This figure represents a new record, surpassing the $10.8 billion achieved last year. Between 10 a.m. and 2 p.m., online shoppers reportedly spent $12.5 million per minute. This development shows that Black Friday has become a significant e-commerce event as more consumers choose to shop from home and take advantage of the deals.
Adobe Analytics, which tracks more than a trillion visits to U.S. retail websites, predicts that Cyber Monday, which occurs in two days, will be even bigger, with online sales of $14.2 billion. This data offers an early indication of broader trends in holiday shopping. Adobe expects total holiday spending to reach $253.4 billion this year, compared to $241.1 billion in 2024.
Salesforce reported that it tracked $79 billion in Black Friday spending globally, including $18 billion in the United States, up 6% and 3% year over year, respectively. However, these growth rates may be due less to increased consumer demand and more to higher prices, as Salesforce data also shows that prices rose 7% on average while order volumes fell 1%.
Both Adobe and Salesforce are seeing a growing influence of artificial intelligence on holiday shopping. Salesforce reported that between Thanksgiving and Black Friday, AI and AI agents influenced $22 billion in global sales, although it is unclear how broadly that influence is defined. The data is less clear when it comes to how online trends compare to shopping in brick-and-mortar stores, with RetailNext reporting that in-store traffic is down 3.4% nationwide, while Pass_by reports a 1.17% increase in foot traffic overall and an impressive 7.9% at department stores.
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