Nine days before the start of the fifteenth edition of the Good Endthe Federal Consumer Protection Agency (Profeco) launched a call to establishments to avoid simulation of discounts y guarantee real offers.
The federal agency seeks to strengthen the consumer confidence y preserve the economic objective of the program: encourage responsible consumption and the reactivation of the internal market.
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The head of Profeco, Ivan Escalanteannounced that in the coming days the portal will be activated elbuenfin.profeco.gob.mx. Where will the behavior of 480 products in almost 400 establishments in the country. Likewise, monitoring will make it possible to detect deceptive practices and sanction businesses that inflate prices before the event to appear to be sales.
During the five days of Good Endfrom November 13 to 17, a national operation will be deployed with more than 1,100 public servants and 165 service modules. In addition, 334 shopping centers will be under the supervision of itinerant brigades, and complaints may be channeled via ConciliaExprés o Concilianet.
SAT will carry out the Good End Draw
In parallel, the Tax Administration Service (SAT) confirmed that the Good End Draw will be held on December 5. This one will have a bag of 500 million pesos. In the draw, they will be able participate business with annual income less than five million pesos; as well as consumers who make purchases from 250 pesos with bank cards.
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The Ministry of Economy projects sales of 200 billion pesos. While the Ministry of Tourism estimates the arrival of 2 million visitors, promoting a hotel occupancy of 67.6%.
For him business sectorthe event represents a key opportunity to boost consumptionwhere the television screens They will continue to lead purchases and more than half of customers will pay in cash.