In our country, 58% of consumers they choose the salty snacks made mainly from corn, according to agency data Kantar Worldpanelwhich states that these products are among the most requested.
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It is estimated that by 2025, the average volume of snack consumption in the country will reach 10.9 kg per person, according to data from the statistical portal Statesmanwhich also highlights that these preferences are strongly influenced by culinary heritage, as well as by availability and easy access.
For its part, an analysis of snacks and snacks in Mexico, presented by the specialized magazine Buy 2.0consulted by Obesity Data Laboratory (LabDO), points out that the most popular are:s Doritoswith 76% preference; followed by the Cheetoswith 74%; the potatoes Sabrit with 73% and the Takis y Churrumaiswith 59% and 58%respectively.
The study mentions that women prefer chips slightly more than men, while each brand has a specific connection with certain generational groups: Takis logra connect especially with the Generation Z (born between 1990 and 2010), while those Doritos, the potatoes Sabritas, Cheetos y Ruffles have greater resonance between Millennials (born between 1981 and 1996).
The salty snack industry
This panorama has made this market one of the most profitable in the national food industry. By 2024, revenue reached 19,747 million dollars, and projections point to 27,210 million dollars by 2030, consolidating these products as the core of greatest growth.
However, according to experts, these types of ultra-processed foods contain little or no nutrients and are high in sugar, fat and, above all, sodium, so eating them in excess can affect your health.
In the world, more than 1.89 million deaths a year are directly related to excessive sodium consumption, according to estimates by the World Health Organization (WHO). And in Mexico, approximately 40% of adults live with hypertension, and about half of them are unaware of it.
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The national sodium intake exceeds the WHO recommendations by 150%, configuring a food environment conducive to the development of multiple pathologies, since the suggestion of this international organization is less than 2,000 mg per day, which is equivalent to less than 5 grams of salt (one teaspoon).