REGENSBURG / LONDON (IT BOLTWISE) – Loco Chicken, known for its modern fast-casual concept, is opening a new store at Neupfarrplatz 15 in Regensburg. With rapper Luciano as brand ambassador, the company relies on a combination of digital ordering technology and attention-grabbing influencer marketing. This opening marks another step in Loco Chicken’s nationwide expansion.
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The opening of a new Loco Chicken store in Regensburg represents a significant step in the company’s expansion. The modern fast-casual concept is being introduced at Neupfarrplatz 15, which is characterized by a combination of digital ordering technology and influencer marketing. Rapper Luciano acts as a brand ambassador and gives the brand additional attention.
The company, which is already represented in cities such as Düsseldorf, Cologne and Frankfurt, relies on an innovative mix of fast-casual cuisine and digital solutions. Customers can order via platforms such as Lieferando, Wolt and Uber Eats as well as the own LANCH app, which significantly increases the reach. This strategy allows Loco Chicken to be present in smaller cities by working with partner restaurants that provide regular deliveries and training.
The choice of location in Regensburg was supported by Lührmann, a retail leasing consultancy. Nadine Brand, Senior Consultant at Lührmann, emphasizes the strategic importance of the opening for the gastronomic landscape of the city center. Neupfarrplatz offers an ideal environment to integrate Loco Chicken’s modern concept and enrich the local gastronomy scene.
With the opening in Regensburg, Loco Chicken continues its expansion in Germany and strengthens its position in the fast-casual market. The use of ghost kitchens and collaboration with delivery platforms are central elements of the growth strategy. These approaches enable the company to react flexibly to market changes and to meet customer demand efficiently.
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