NEW HAVEN / LONDON (IT BOLTWISE) – A new study from Yale University shows that Elon Musk’s political activities may have cost Tesla over a million sales in the US. The investigation highlights how Musk’s close ties to the Trump administration and his controversial decisions have influenced perceptions of Tesla among environmentally conscious buyers.
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Elon Musk, the charismatic CEO of Tesla, is once again in the spotlight, this time not because of technological innovations but because of his political activities. A recent study from Yale University suggests that Musk’s close ties to the Trump administration and his polarizing political decisions may have cost Tesla between 1 million and 1.26 million sales in the US. This development has also fueled competition in the electric vehicle market, with rivals such as Toyota and Honda benefiting from the situation.
The study, led by Kenneth Gillingham, a professor of environmental and energy economics at Yale University, examines the impact of Musk’s political activism on Tesla’s sales. The researchers analyzed vehicle registration data in predominantly Democratic and Republican areas of the United States. They found that Tesla sales in Democratic-leaning regions fell after Musk acquired Twitter in 2022, while overall demand for electric vehicles continued to rise in those areas.
Musk’s decision to buy Twitter, later renamed This group of buyers, traditionally Tesla’s main target audience, may have turned away from the brand due to Musk’s political ambitions. This is supported by another study showing that liberals are less inclined to buy Tesla vehicles if they have a negative opinion of Musk.
The discussion about CEO activism and whether corporate leaders should get involved in political affairs is not new. But Musk’s case is particularly notable because he has an extraordinary platform as one of the richest people in the world and a prominent supporter of Trump. Analysts such as Dan Ives of Wedbush Securities have already suggested that Tesla’s board should take steps to monitor Musk’s political ambitions and ensure that they do not threaten company interests.
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