In Mexico, approximately 6.8 million women are entrepreneurs, which represents almost 3 out of every 10 employed women, according to INEGI data for the fourth quarter of 2024. However, the vast majority, 82 percent, operate informally, which limits their access to financing and formalization, keys to sustainable growth. This context demonstrates the growing economic importance of female entrepreneurship, although it also reveals the structural challenges it faces.
“Currently we have not yet recovered. The economy is serious and we see closures and job cuts. To undertake, we must detect real needs and trends, understanding that technology and the human side must go hand in hand to be successful.”*
Furthermore, Luna highlights the challenge of access to credit. Although women tend to be more responsible in paying debt, financial institutions give them smaller loans due to generally lower incomes.
– Mix personal finances with business finances. Many entrepreneurs use the business account for personal expenses, without assigning themselves a formal salary, which makes it difficult to control real income and expenses.
“Separating personal finances from business finances is essential. Profits must be reinvested to grow and avoid spending everything as if it were a salary,” he said.
– Short-term mentality. Starting a business seeking immediate income without long-term planning can limit growth and stability.
– Informal business with family or friends. Relying on verbal or informal agreements hinders professionalization and can lead to legal conflicts.
– Fear and poor risk assessment. Fixed expenses are often made without having assured income or materials and equipment are purchased without a clear customer or sales generation plan.
“A business without constant income is not a company, it is an expensive hobby. You have to be careful with expenses and ensure that there is income before investing,” he said.
– Start a business in saturated sectors. Most focus on beauty, food and resale, where competing on price limits profitability and survival.
“The beauty industry, the resale industry, the food industry.
Mainly those. And also the decoration industry. So, sadly, decorating, food preparation and reselling, mainly here in
Guadalajara, resale of jewelry, so if we want to see it like that, those sectors usually have a very low profitability, once we do a cost and expense analysis,” he explained.
– Assign yourself a salary within the business. This helps separate personal and business income and understand true profitability.
– Formalize the business. Register a brand, make contracts and legally structure the venture to avoid problems and facilitate growth.
– Evaluate the risks and expenses well before investing. All expenses must be aligned with a plan and a study of the market and clients.
– Search for niches and sectors with real opportunities. Avoid saturating industries and focus on innovation and quality.
– Train in behavioral finance. Understanding the “why” behind financial decisions helps improve decision making and avoid emotional mistakes.
“Women have a special connection with human relationships and care, and if we strengthen this with technology, we will be able to stand out and build sustainable businesses,” she concluded.
On this World Day of Women Entrepreneurs, the call is clear: boost your business with knowledge, formality and courage. Remember the importance of separating your personal finances from those of your business, evaluating risks and betting on innovation in sectors with added value. Do not stop in the face of difficulties; Your growth and success are fundamental to the economic development of our country.