Visits
Through the Secretary of Administration of the local government, contracts with significant amounts were directly awarded.
DIEGO RAYA
CANTON GROUP
Mexico City.- During the current fiscal year of 2025, the government of Samuel Garcia in the state of Nuevo León has made heavy expenditures on advertisingwhich even involved paying for advertising in entities such as Mexico City and Jalisco. The expense exceeded 30 million pesos.
Through a transparency search, this year four instruments made between the general management of the state Secretariat of Administration and the suppliers were identified. The most generous contract went to the company Filmadera SA de CV, which was assigned a maximum amount of up to 20 million pesos for the concept of digital advertising on social networks, on the screens of the Monterrey Arena and even in Mexico City.
Another of the most generous instruments involved committing a maximum amount of 7 million pesos to the production of official government publications on digital screens and billboards at airports. In this case, the supplier was the company Publicidad y Promociones Mazz SA de CV. In the list of airports, there is that of the capital of the country, that of Jalisco and that of Baja California.
The third instrument detected was assigned to the denomination Poster Advertising SA de CV. It was requested to provide the service of government campaign publications on billboards, panoramic advertisements and LED screens in different locations in the state.
For this service, 2 million 500 thousand pesos were allocated.
Finally, a maximum of 2 million pesos was assigned to the company Asiete Publicidad MX S. De RL de CV to monitor notes, develop newsletters, call for press conferences, coordinate interviews and design campaigns.