24 hours before the XV edition of El Buen Fin begins, where a spill of more than 200,000 million pesos is expectedagainst the 173,800 mdp from 2024, Anpec launched a call for financial prudence and to avoid impulse purchases, in a context where the Mexican economy shows signs of deceleration.
They project 200,000 million pesos in spills, despite the economic contraction
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At the end of the third quarter of this year, the country registered an economic contraction of -0.3%, which should invite citizens to better plan their spending and prioritize what is essential, Cuauhtémoc Rivera said in an interview with this medium. president of the National Alliance of Small Merchants.
He stressed that although El Buen Fin It is promoted as an engine of economic recovery“in practice it promotes a consumerist culture that privileges the luxurious over the necessary.”
The leader said that there is no cost for participating companies, there is no paid “membership” nor is it required to belong to any business chamber. However, the official registration is carried out on the portal and upon completing the data you receive a folio and a digital certificate, with which you can now use the official logo.
He stressed that in the last edition, the Participating MSMEs reported that their online sales increased and categories such as health and beauty grew 300%; toys, 147%; fashion, 113% compared to 2023 However, the items they see the most are: electronics and technology (79.4%), clothing and footwear (15.9%) and white goods (4.7%).
In this way, the leader of Anpec commented that for these small merchants, the 2025 edition is expected to have strong growth, given the greater digitalization, participation and visibility of the program, in addition to the fact that Made in Mexico is promoted.
Fragility before the Good End
Cuauhtémoc Rivera pointed out the recent slowdown in remittances, an income that for months has sustained the consumption of more than 5 million Mexican families.
“This flow of resources has been key to maintaining the purchasing capacity of many households, but when it decreases, it leaves families more vulnerable to the temptations of excessive consumption.”
“Large chains and some statistical bodies tend to report record sales figures, seeking to hide the reality of lower income and weaken the perception of slowdown.”
79% is what the technology sector sells these days of the campaign