FRANKFURT / LONDON (IT BOLTWISE) – Adidas shares are showing a positive development on Thursday afternoon, although the company is struggling with a decline in sales. Analysts forecast a dividend of EUR 2.94 for the current year, which represents an increase compared to the previous year. Despite the challenges, the stock remains below its 52-week high, indicating further potential.
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Adidas shares rose by 1.0 percent to EUR 166.90 in XETRA trading on Thursday afternoon. This development shows that investors have confidence in the company despite the recent challenges. The price reached a daily high of EUR 170.35, indicating positive market sentiment. Trading started at EUR 167.50 and a total of 457,792 shares were traded.
However, the current price of Adidas shares is still 36.73 percent below the 52-week high of EUR 263.80, which was reached on February 13, 2025. This suggests that there is still room for recovery, although the price fell to a 52-week low of EUR 160.75 on August 7, 2025. To reach this low again, the price would have to fall by 3.68 percent.
Analysts are forecasting a dividend of EUR 2.94 per share this year, which represents a significant increase compared to last year’s EUR 2.00. This positive forecast could further strengthen investor confidence. Experts estimate the fair value of Adidas shares at EUR 238.00, which indicates further upside potential.
In the last quarter, Adidas presented earnings per share of EUR 2.07, while EPS of EUR 2.48 was reported in the same quarter last year. Sales fell by 7.55 percent to EUR 5.95 billion, compared to EUR 6.44 billion in the same period last year. Fourth quarter 2025 metrics are expected to be released on March 11, 2026, while third quarter 2026 results are expected on November 11, 2026.
Experts assume that Adidas will achieve earnings per share of EUR 7.54 in 2025. These forecasts and current market developments show that Adidas is on a stable path despite the challenges. The stock remains an interesting candidate for investors looking for long-term recovery.
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